1896 in Athens, Greece, the world’s first cultural parade began. The Olympic Flame and the Artistic Program beautifully decorated the scenery, presenting people an unforgettable memory. But most of all, the performances represent the creativity and traditions of the host countries.
“The Olympic Charter is established under the three major components of the Olympic Movement: Sport, Education, and Culture.”
Olympic Games, are an integral part of a modern sport and plays a part in a large number of modern day civilizations. This event provides opportunities to athletes from various cultures to gather together every 4 years and to show off their fitness, but also the extent to which they have adjusted to the general movements and sports, economic, cultural and political demands.
Furthermore, the International Olympic Committee (IOC) emphasizes and maintains its commitment to ensuring the survival of the concept of Olympic as a cultural program and as an event additional and complementary to the sports competitions.
Most importantly, the Olympic can achieve 5 non-exclusive categories on cultural aspects:
- acknowledgment of the city artistic and cultural capacities
- improvement of the city cultural services
- showcase of the country cultural diversity
- international projection
- change of image.
For the most representative case of Olympics which played a crucial role in one nations’ culture and economy, Seoul ’88 can be it. The games brought the city the opportunity to be known worldwide and achieved a change of image with a marked military past which was a fatal international stereotype.
Olympic Games also benefits the participants since it means to belong to an international elite-the sports elite consisting of the best. Each contestant comes from a certain social group, becoming a star which attracts the public. Having the appearance of an idol thanks to marketing and the media, he/she becomes the promoter of world fashion lines. In that way athletes become popular figures in videos, advertisements, various humanitarian activities, creating a new part of a culture in one’s country.
Olympic Games present the world with a place of multiculturalism as the combination of cultures of equal status. Since 2016 Rio Olympic has done a marvelous role on it, why don’t we expect for the upcoming 2018 Pyeongchang and 2020 Tokyo Olympic?
The concept of Olympic cultural programmes: origins, evolution and projection, University lecture on the Olympics ,Beatriz García García
‘THE OLYMPIC GAMES AS A CULTURAL EVENT’ Zvezdan Savić, 2007